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Media and Public Diplomacy

Programmes that help publics in Pakistan and abroad understand one another: commemorations, translations and book launches, reading corners in libraries and universities, and expert commentary for the media.

Events with embassies
85
Reading corners
8
Since
2014
Fees
On proposal

Who this is for

We work with organisations that want to reach Pakistani audiences, or to present Pakistan to the world, with substance rather than publicity:

Embassies and high commissions

National days, anniversaries of diplomatic relations, cultural weeks and visits.

International organisations

Observances, campaigns and public engagement with students and young professionals.

Cultural institutes and foundations

Translations, exhibitions and literary programmes.

Government bodies

Public communication of foreign-policy initiatives, with expert input from IPDS centres.

What we provide

Each programme is planned with the partner and documented afterwards:

Commemorations and anniversaries

Seminars and receptions marking national days and anniversaries of diplomatic relations, with speakers from government, academia and the diplomatic corps.

Translations and book launches

Publishing a country’s literature in Urdu and Pakistan’s regional languages, and launching it with the embassy.

Reading and knowledge corners

Permanent corners in libraries and universities that give students lasting access to a country’s literature and history.

Expert commentary

IPDS analysts available for interviews, op-eds and background briefings on foreign policy.

Youth and student engagement

Embassy briefings for the International Young Diplomats School and student dialogues on a country or theme.

Media partnerships

Coverage, interviews and special features with partner media, including The Diplomatic Insight and DiploTV.

Formats and timeframes

Typical formats are below. Timeframes are indicative and are confirmed in the proposal; fees are quoted on proposal.

Single event

A seminar, launch or commemoration, with a short report and photographs.

Six to eight weeks to prepare
Programme or campaign

A series of linked events and outputs around a theme or anniversary.

Three to six months
Annual partnership

A year of activities agreed in advance with an embassy or institution.

Twelve months

How an engagement works

1
Enquiry

Tell us what you need through the enquiry form. A member of the team replies to arrange a short conversation.

2
Scoping conversation

We discuss the question, the audience, the timeline and any constraints, and suggest the format that fits.

3
Written proposal

A short proposal sets out the scope, method, team, deliverables, timeline and fee. Nothing starts until it is agreed in writing.

4
Delivery

The work is carried out by the relevant IPDS centre, with editorial review by the Research Desk before anything is delivered.

5
Follow-up

We present the findings or run a debriefing, and agree any follow-on work.

Our record

A few examples of programmes delivered with partners:

Abai’s Book of Words in four Pakistani languages

With the Embassy of Kazakhstan and the National Library of Pakistan, 2024.

Reading corners in Islamabad

Corners opened with embassies and the UN Information Centre in national and university libraries.

Events and publications with embassies

A record of programmes with diplomatic missions since 2011.

ECO Arts and Calligraphy Exhibition

With the ECO Cultural Institute and the Pakistan National Council of the Arts, 2025.

Independence

IPDS is an independent, nonpartisan institute. These commitments apply to every engagement:

—

IPDS keeps full editorial control of anything published under its name. Findings are not agreed with, or changed for, the organisation that commissioned the work.

—

Commissioned work can stay confidential to the organisation that asked for it. If it is published, the commissioning organisation is named.

—

IPDS does not lobby or campaign on behalf of any government, company or organisation.

—

We decline work that would conflict with our nonpartisan mandate or with existing commitments, and we tell you early if we cannot take a project on.

—

Every engagement follows the IPDS research and editorial standards.

Journalists looking for comment or an interview should use the media inquiry route, which reaches the team the same day.

Start a conversation

Use the enquiry form to tell us what you need, when you need it and who it is for. A member of the team will reply to arrange a short scoping conversation.

You may also be interested in Track II Dialogues or Training and Executive Education.

Discuss media and Public Diplomacy with IPDS

Tell us what you need. We reply to arrange a short scoping conversation, then send a written proposal.

Embassies: start an enquiryAll areas of engagement
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